We Don't Sell You Leads
We Deliver You Buyers
Approved Buyers.No Lead Fees.Guarantee FastPay.
Why FastPass?
CU LIFT is the national exchange representing credit unions within the franchise auto industry. Through our FastPass® platform, we bring you ready-to-fund, credit union-approved auto buyers—at no cost to your dealership.
There are no subscriptions. No per-lead charges. No setup fees.
Just highly qualified customers—and guaranteed payment.
WORKING TOGETHER
What’s a FastPass® Buyer?
01
Credit Union FastPass provides approved loan details to buyers along with a personalized digital payment card.
02
Partner Dealership Inventory
Partner dealership inventory and related AI tools support shoppers to make informed decisions on purchase paths prior to Test Drive.
03
AI Research Shopper Tools
FastPass primary objective is to create a well-informed, well prepared shopper to streamline the buying process.
04
Digital Dealer Engagement
FastPass provides real time open communication channel between buyer and partner dealership to help increase buy probabilities.
Your Only Commitment
Honor the buyer’s credit union financing.
That’s it.
CU LIFT dealerships agree to support referred buyers by:
- Not offering competing financing
- Accepting CU LIFT digital payment at point-of-sale
- Structuring the deal based on the approved loan call
Why Dealers Love FastPass
- Get Paid Faster: All CU LIFT credit unions follow funding rules for instant payment, including all eligible F&I products.
- No Short Funding: You’ll be paid for the full deal—vehicle, add-ons, insurance, and protection plans.
- No Surprises: No more slow-pay lenders. CU LIFT standardizes credit union funding.
- More Car Sales: Tap into the 30% of all U.S. buyers who already finance through a credit union.

Whats the Catch?
There isn’t one.
Credit unions are fighting to retain their loan business. CU LIFT gives them a way to compete—and gives you a way to win more car deals.
We don’t charge you. We support you.
Dealerships Spend Over
$5 Billion a Year on Leads
CU LIFT sends you qualified, well prepared buyer referrals — without draining your ad budget.
Join the national network of trusted dealers working directly with credit union promoting your dealership(s).
Become a CU LIFT Partner Today
Let us send you ready-to-buy, credit union-funded customers.
All you have to do is let them drive home with the financing they already have.
Click Here to register at no cost.
[Get Started with CU LIFT]
Zero cost. Zero risk. Zero delay.